who we are, know you will
Underground Movement is a subculture design studio.
We are a team of fired-up creatives who punch well above their weight.
We design stuff that rise above the abyss of mediocrity, and defy the modern creative decay. Be it apps, or websites, or videos, or everyday products, or iconic brands - we craft awesome designs that can breach the everyday sensory shelling & leave an indelible mark in the world.
Was that too fancy?? It was, wasn’t it?? Knew it!
featured, our projects they be
Our select works our pride and joy.
Our best is yet to come. But you could call these as our greatest hits so far. Our biggest flex. Our labour of love.
ENTERPRISE AI
ENTERPRISE AI
ENTERPRISE AI
UI/UX Design
Web App
Artificial Intelligence
Data Insights
Genway.ai - A customer data insights gathering platform using AI interviews.
Genway.ai - A customer data insights gathering platform using AI interviews.
Conducting 100s of real human interviews in a matter of hours and getting actionable insights was impossible. Not anymore.
INDUSTRIAL
INDUSTRIAL
INDUSTRIAL
Polymer Procurement
B2B Marketplace
Mobile App
Web App
Trading Ecosystem
Transport & Logistics
Shipping
BSB - A mammoth marketplace for selling & procuring synthetic polymers.
BSB’s mobile apps aim to standardize the industry fragmentation in plastic polymer market by leveraging the power of technology.
BSB’s mobile apps aim to standardize the industry fragmentation in plastic polymer market by leveraging the power of technology.
Polymer Procurement
B2B Marketplace
Mobile App
Web App
Trading Ecosystem
Transport & Logistics
Shipping
BSB - A mammoth marketplace for selling & procuring synthetic polymers.
GENERATIVE AI
GENERATIVE AI
GENERATIVE AI
Manufacturing Industry
Sales Collaterals
AI
Web Application
Product Docs
Agentic Tools
Folio - Industrial sales made easy using AI-generated solutions.
Folio uses the power of AI to break down complex product catalogues, data spec sheets, and dozens of other docs to prepare hyper-consolidated sales docs.
HEALTHCARE
HEALTHCARE
HEALTHCARE
Web App
Cancer Maps
Medical Guidance
Clinical Awareness
UI/UX Design
User Research
Manta Cares - Managing cancer with clarity & confidence.
This isn’t just a project, it is a mission to fight cancer by empowering patients and their caregivers with all the critical tools that they would find helpful.
Web App
Cancer Maps
Medical Guidance
Clinical Awareness
UI/UX Design
User Research
Manta Cares - Managing cancer with clarity & confidence
This isn’t just a project, it is a mission to fight cancer by empowering patients and their caregivers with all the critical tools that they would find helpful.
LIFESTYLE
LIFESTYLE
LIFESTYLE
Mobile App
Health
Fitness Tracking
Gamification
Webflow
Human Psychology
Proof App - Helping people form healthy habits through positive reinforcement.
Designing something that makes people jump out of beds and be a better version of themselves - is there anything more rewarding.
FOOD & BEVERAGES
FOOD & BEVERAGES
FOOD & BEVERAGES
Website Design
Packaging & Labels
Banners
Standee
Graphic Design
Branding
Gift Boxes
The Bee Story - A D2C business selling honey-based products.
What started as a simple label design gig, turned into a 2-yr collaboration involving multiple design assets.
MORE PROJECTS
featured, our projects they be
Our select works our pride and joy.
Our best is yet to come. But you could call these as our greatest hits so far. Our biggest flex. Our labour of love.
featured, our projects they be
Our select works our pride and joy.
Our best is yet to come. But you could call these as our greatest hits so far. Our biggest flex. Our labour of love.
featured, our projects they be
Our select works our pride and joy.
Our best is yet to come. But you could call these as our greatest hits so far. Our biggest flex. Our labour of love.
ENTERPRISE AI
UI/UX Design
Web App
Artificial Intelligence
Data Insights
Genway.ai - A customer data insights gathering platform using AI interviews
Conducting 100s of real human interviews in a matter of hours and getting actionable insights was impossible. Not anymore.
ENTERPRISE AI
UI/UX Design
Web App
Artificial Intelligence
Data Insights
Genway.ai - A customer data insights gathering platform using AI interviews
Conducting 100s of real human interviews in a matter of hours and getting actionable insights was impossible. Not anymore.
ENTERPRISE AI
UI/UX Design
Web App
Artificial Intelligence
Data Insights
Genway.ai - A customer data insights gathering platform using AI interviews
Conducting 100s of real human interviews in a matter of hours and getting actionable insights was impossible. Not anymore.
INDUSTRIAL
INDUSTRIAL
Polymer Procurement
B2B Marketplace
Mobile App
Web App
Trading Ecosystem
Transport & Logistics
Shipping
BSB - A mammoth marketplace for selling & procuring synthetic polymers.
BSB’s mobile apps aim to standardize the industry fragmentation in plastic polymer market by leveraging the power of technology.
INDUSTRIAL
INDUSTRIAL
Polymer Procurement
B2B Marketplace
Mobile App
Web App
Trading Ecosystem
Transport & Logistics
Shipping
BSB - A mammoth marketplace for selling & procuring synthetic polymers.
BSB’s mobile apps aim to standardize the industry fragmentation in plastic polymer market by leveraging the power of technology.
GENERATIVE AI
Manufacturing Industry
Sales Collaterals
AI
Web Application
Product Docs
Agentic Tools
Folio - Industrial sales made easy using AI-generated solutions
Folio uses the power of AI to break down complex product catalogues, data spec sheets, and dozens of other docs to prepare hyper-consolidated sales docs.
GENERATIVE AI
Manufacturing Industry
Sales Collaterals
AI
Web Application
Product Docs
Agentic Tools
Folio - Industrial sales made easy using AI-generated solutions
Folio uses the power of AI to break down complex product catalogues, data spec sheets, and dozens of other docs to prepare hyper-consolidated sales docs.
GENERATIVE AI
Manufacturing Industry
Sales Collaterals
AI
Web Application
Product Docs
Agentic Tools
Folio - Industrial sales made easy using AI-generated solutions
Folio uses the power of AI to break down complex product catalogues, data spec sheets, and dozens of other docs to prepare hyper-consolidated sales docs.
HEALTHCARE
HEALTHCARE
Web App
Cancer Maps
Medical Guidance
Clinical Awareness
UI/UX Design
User Research
Manta Cares - Managing cancer with clarity & confidence
This isn’t just a project, it is a mission to fight cancer by empowering patients and their caregivers with all the critical tools that they would find helpful.
HEALTHCARE
HEALTHCARE
Web App
Cancer Maps
Medical Guidance
Clinical Awareness
UI/UX Design
User Research
Manta Cares - Managing cancer with clarity & confidence
This isn’t just a project, it is a mission to fight cancer by empowering patients and their caregivers with all the critical tools that they would find helpful.
LIFESTYLE
Mobile App
Health
Fitness Tracking
Gamification
Webflow
Human Psychology
Proof App - Helping people form healthy habits through positive reinforcement
Designing something that makes people jump out of beds and be a better version of themselves - is there anything more rewarding.
LIFESTYLE
Mobile App
Health
Fitness Tracking
Gamification
Webflow
Human Psychology
Proof App - Helping people form healthy habits through positive reinforcement
Designing something that makes people jump out of beds and be a better version of themselves - is there anything more rewarding.
LIFESTYLE
Mobile App
Health
Fitness Tracking
Gamification
Webflow
Human Psychology
Proof App - Helping people form healthy habits through positive reinforcement
Designing something that makes people jump out of beds and be a better version of themselves - is there anything more rewarding.
FOOD & BEVERAGES
Website Design
Packaging & Labels
Banners
Standee
Graphic Design
Branding
Gift Boxes
The Bee Story - A D2C business selling honey-based products.
What started as a simple label design gig, turned into a 2-yr collaboration involving multiple design assets.
FOOD & BEVERAGES
Website Design
Packaging & Labels
Banners
Standee
Graphic Design
Branding
Gift Boxes
The Bee Story - A D2C business selling honey-based products.
What started as a simple label design gig, turned into a 2-yr collaboration involving multiple design assets.
FOOD & BEVERAGES
Website Design
Packaging & Labels
Banners
Standee
Graphic Design
Branding
Gift Boxes
The Bee Story - A D2C business selling honey-based products.
What started as a simple label design gig, turned into a 2-yr collaboration involving multiple design assets.
MORE PROJECTS
MORE PROJECTS
MORE PROJECTS
offered by us, these services are
Our Spectrum of Creative Design Services.
Our arsenal of service offerings has been battle-tested, thoughtfully-refined and perfected over time making us something of an elite crew.
UI/UX Design: Mobile, Web, Wearable & beyond
UI/UX Design: Mobile, Web, Wearable & beyond
UI/UX Design: Mobile, Web, Wearable & beyond
Beyond designing interfaces, we also brainstorm, ideate, research, prototype, test, even audit designs in the pursuit of chasing core metrics.
Beyond designing interfaces, we also brainstorm, ideate, research, prototype, test, even audit designs in the pursuit of chasing core metrics.
Beyond designing interfaces, we also brainstorm, ideate, research, prototype, test, even audit designs in the pursuit of chasing core metrics.
Beyond designing interfaces, we also brainstorm, ideate, research, prototype, test, even audit designs in the pursuit of chasing core metrics.
Be it mobile apps, web apps, dashboards, or even wearable apps, or custom display panels - if there’s an input being given (touch, voice, or gesture-based) and an output being received (via screen, speaker, or haptics), we can get that system designed for you. How’s that for UI/UX design?
Be it mobile apps, web apps, dashboards, or even wearable apps, or custom display panels - if there’s an input being given (touch, voice, or gesture-based) and an output being received (via screen, speaker, or haptics), we can get that system designed for you. How’s that for UI/UX design?
Be it mobile apps, web apps, dashboards, or even wearable apps, or custom display panels - if there’s an input being given (touch, voice, or gesture-based) and an output being received (via screen, speaker, or haptics), we can get that system designed for you. How’s that for UI/UX design?
Be it mobile apps, web apps, dashboards, or even wearable apps, or custom display panels - if there’s an input being given (touch, voice, or gesture-based) and an output being received (via screen, speaker, or haptics), we can get that system designed for you. How’s that for UI/UX design?
Crafting Modern Logos & Brand Identities
Crafting Modern Logos & Brand Identities
Crafting Modern Logos & Brand Identities
We hand-sketch your logo to find the soul of your company, then we inject it with the Adamantium of AI, to make your brand indestructible like Wolverine.
We hand-sketch your logo to find the soul of your company, then we inject it with the Adamantium of AI, to make your brand indestructible like Wolverine.
We hand-sketch your logo to find the soul of your company, then we inject it with the Adamantium of AI, to make your brand indestructible like Wolverine.
Logos are emotions wrapped as glyphs. With time, they go on to become eternal symbols representing the values that your company stands for. In their journey to that promised land they need a bulletproof brand identity to help them get there. We help businesses in designing captivating logos and also create extensive brand identities for them.
Logos are emotions wrapped as glyphs. With time, they go on to become eternal symbols representing the values that your company stands for. In their journey to that promised land they need a bulletproof brand identity to help them get there. We help businesses in designing captivating logos and also create extensive brand identities for them.
Graphic Design for Print & Digital Mediums
Graphic Design for Print & Digital Mediums
Graphic Design for Print & Digital Mediums
From flashy flyers, to gigantic billboards. From festive greetings on social media, to stylish exhibition booths. From packaging designs, to posters. We’ve done it all.
From flashy flyers, to gigantic billboards. From festive greetings on social media, to stylish exhibition booths. From packaging designs, to posters. We’ve done it all.
Books, planners, pitch decks, album arts & thumbnails, ad banners & elaborate product brochures, email newsletters, restaurant menus, product labels, brochures & catalogues, vehicle wraps, branded clothing & corporate merchandise, illustrations & infographics - we’ve checked off all the items on the graphic design bingo board, multiple times over.
Books, planners, pitch decks, album arts & thumbnails, ad banners & elaborate product brochures, email newsletters, restaurant menus, product labels, brochures & catalogues, vehicle wraps, branded clothing & corporate merchandise, illustrations & infographics - we’ve checked off all the items on the graphic design bingo board, multiple times over.
Video Editing & Motion Graphics
Video Editing & Motion Graphics
Video Editing & Motion Graphics
Videos are the most engaging medium of storytelling in the 21st century. If you are still not making videos for your brand, its high time you start now. Don’t miss out.
Videos are the most engaging medium of storytelling in the 21st century. If you are still not making videos for your brand, its high time you start now. Don’t miss out.
Our video editing team has a prolific experience of working on some super interesting videos. We’ve been fortunate to have worked on a wide range of different video projects like product demos, app explainers, motion graphic promos, short format reels, TV commercials, corporate launches long-format educational content, podcast edits, etc.
Our video editing team has a prolific experience of working on some super interesting videos. We’ve been fortunate to have worked on a wide range of different video projects like product demos, app explainers, motion graphic promos, short format reels, TV commercials, corporate launches long-format educational content, podcast edits, etc.
Vibing with No-Code Apps, MVPs & Websites
Vibing with No-Code Apps, MVPs & Websites
Vibing with No-Code Apps, MVPs & Websites
Riding this wave of AI advancements makes us JARVIS to your Tony Stark, empowering you to whip out prototypes without breaking your bank account.
Riding this wave of AI advancements makes us JARVIS to your Tony Stark, empowering you to whip out prototypes without breaking your bank account.
Building cool MVP apps & killer websites has become easier than ever with the advent of generative and agentic AI tools. Partner with us to test out your idea as a quick proof of concept with a beta audience. Adding a layer of our creative expertise over the vibe coding platforms puts your product in a unique league above the rest.
Building cool MVP apps & killer websites has become easier than ever with the advent of generative and agentic AI tools. Partner with us to test out your idea as a quick proof of concept with a beta audience. Adding a layer of our creative expertise over the vibe coding platforms puts your product in a unique league above the rest.
Our Approach
Our Approach
Our Approach
we are, who you seek
Our Design Subscription. Imagine getting fresh designs on tap, just like your favorite craft beer.
Imagine getting fresh designs on tap, just like your favorite craft beer.
we are, who you seek
Our Design Subscription. Imagine getting fresh designs on tap, just like your favorite craft beer.
OUR PRICING
OUR PRICING
A design subscription that’s trusted by dozens of companies across the globe, including:
A language learning app company from the San Francisco, US.
An AI-focused enterprise SaaS tech startup from Tel Aviv, Israel.
A legacy manufacturing company from Melbourne, Australia.
A high-ticket digital marketing agency from Vancouver, Canada.
A D2C company selling jewellery from Berlin, Germany.
A language learning app company from San Francisco, US.
An AI-based enterprise SaaS start-up from Tel Aviv, Israel.
A legacy manufacturing company from Melbourne, Australia.
A D2C company selling jewellery from Berlin, Germany.
A high-ticket digital marketing agency from London, England.
OUR PRICING
A design subscription that’s trusted by dozens of companies across the globe, including:
A language learning app company from San Francisco, US.
An AI-focused enterprise SaaS start-up from Tel Aviv, Israel.
A legacy manufacturing company from Melbourne, Australia.
A D2C company selling jewellery from Berlin, Germany.
A high-ticket digital marketing agency from London, England.
spoken by many, truth it is
The afterglow of the magic we helped create.
Our work has not only gifted us so many ‘look-mama’ moments, but it also created ripple effects that have lead to real-world wins for so many of our clients.
Our work has not only gifted us so many ‘look-mama’ moments to be proud of, but it also created ripple effects that have lead to real-world wins for so many of our clients & collaborators.
BRAGS
BRAGS
$6M raised
$6M raised
by Genway AI from a16z and other investors.
by Genway AI from a16z and other investors.
We have been design partners to Genway’s team since day one, and still going strong after two years.
We have been design partners to Genway’s team since day one, and still going strong after two years.
We have been design partners to Genway’s team since day one, and still going strong after two years.
OUR DESIGNS IN THE NEWS
Manta Cares helps 8k+ patients, Wins 2 awards & raises $5.4 m.
We worked with Samira & the Manta Cares team from day one and designed its entire platform including the Cancer Maps.
OUR DESIGNS IN THE NEWS
Manta Cares helps 8k+ patients, Wins 2 awards & raises $5.4 m.
We worked with Samira & the Manta Cares team from day one and designed its entire platform including the Cancer Maps.
OUR DESIGNS IN THE NEWS
Manta Cares helps 8k+ patients, Wins 2 awards & raises $5.4 m.
We worked with Samira (Founder & CEO) & the Manta Cares team from day one and designed its entire platform including the Cancer Maps.
OUR DESIGNS IN THE NEWS
Manta Cares helps 8k+ patients, Wins 2 awards & raises $5.4 m.
We worked with Samira (Founder & CEO) & the Manta Cares team from day one and designed its entire platform including the Cancer Maps.
TESTIMONIALS
"You guys are fabulous. The precise communication and meticulous documentation. Never felt for a day that we were working half way across the world with someone.”
Michael Rihani
Co-founder, Proof App
Ex Tesla, Apple & Cash App
TESTIMONIALS
"You guys are fabulous. The precise communication and meticulous documentation. Never felt for a day that we were working half way across the world with someone.”
Michael Rihani
Co-founder, Proof App
Ex Tesla, Apple & Cash App
TESTIMONIALS
"You guys are fabulous. The precise communication and meticulous documentation. Never felt for a day that we were working half way across the world with someone.”
Michael Rihani
Co-founder, Proof App
Ex Tesla, Apple & Cash App
TESTIMONIALS
"You guys are fabulous. The precise communication and meticulous documentation. Never felt for a day that we were working half way across the world with someone.”
Michael Rihani
Co-founder, Proof App
Ex Tesla, Apple & Cash App
TESTIMONIALS
"You guys are fabulous. The precise communication and meticulous documentation. Never felt for a day that we were working half way across the world with someone.”
Michael Rihani
Co-founder, Proof App
Ex Tesla, Apple & Cash App
WORKED WITH INDUSTRY’S BEST
WORKED WITH INDUSTRY’S BEST
We’ve collaborated with founders, CTOs, marketers and programmers who’ve previously worked at world’s top-tech companies.
spoken by many, truth it is
The afterglow of the magic we helped create
Our work has not only gifted us so many ‘look-mama’ moments, but it also created ripple effects that have lead to real-world wins for so many of our clients.
seek impact, you do. deliver it, we shall.
We’re trusted by teams that mean business.
This is our catalog of proofs. Proof that we don’t just talk a big game, we come through on our promises. And that’s what you’re looking for at the end of the day - someone with a consistent track record of killing it!
This is our catalog of proofs. Proof that we don’t just talk a big game, we come through on our promises. And that’s what you’re looking for at the end of the day - someone with a consistent track record of killing it!
This is our catalog of proofs. Proof that we don’t just talk a big game, we come through on our promises. And that’s what you’re looking for at the end of the day - someone with a consistent track record of killing it!
50+ Mega Projects accomplished in 5 years
50+ Mega Projects accomplished in 5 years
Worked across 20+ countries & 8 TIMEZONES
Worked across 20+ countries & 8 TIMEZONES
90% collabs Long-term conversion
90% collabs Long-term conversion
70% projects VIA referrals & recommendations
70% projects VIA referrals & recommendations
our team, tall & strong they stand
Not just a team, they are creative co-conspirators.
Not just a team, they are creative co-conspirators.
Not just a team, they are creative co-conspirators.
Not just a team, they are creative co-conspirators.
Here’s to the creative ones. The thinkers, the tinkerers. The ones who see things clearly, only after a couple of cups of coffee. You can praise them, or refer them, but the only thing you can’t do is not hire them.
Here’s to the creative ones. The thinkers, the tinkerers. The ones who see things clearly, only after a couple of cups of coffee. You can praise them, or refer them, but the only thing you can’t do is not hire them.
Here’s to the creative ones. The thinkers, the tinkerers. The ones who see things clearly, only after a couple of cups of coffee. You can praise them, or refer them, but the only thing you can’t do is not hire them.
Here’s to the creative ones. The thinkers, the tinkerers. The ones who see things clearly, only after a couple of cups of coffee. You can praise them, or refer them, but the only thing you can’t do is not hire them.
Namrata Laungani
Namrata Laungani
Co-Founder & Creative Head
Co-Founder & Creative Head
A thoroughbred designer, who's capitalized on her calling. Her ideal day includes her being glued in a deep design session with Hans Zimmer’s orchestra blasting endlessly on her Spotify. She’s like a monk who submerges in deep meditation when she designs. When she’s not wired in, she shares her wisdom with the nice folks in the studio, or tends to the plants in the garden to decompress.
A thoroughbred designer, who's capitalized on her calling. Her ideal day includes her being glued in a deep design session with Hans Zimmer’s orchestra blasting endlessly on her Spotify. She’s like a monk who submerges in deep meditation when she designs. When she’s not wired in, she shares her wisdom with the nice folks in the studio, or tends to the plants in the garden to decompress.
Dip Dhingani
Dip Dhingani
Co-Founder & Ops Head
Co-Founder & Ops Head
Being a software engineer, he is the right brain guy, in a left brain world. They call him the magician of meetings! Actually no one calls him that except himself. But he does have a way with words. Let’s say he designs with his words, and that’s why we like to have him around in the studio. He loves to watch sports whenever he isn’t working on the projects or dealing with accountants, HR & sales guys.
Being a software engineer, he is the right brain guy, in a left brain world. They call him the magician of meetings! Actually no one calls him that except himself. But he does have a way with words. Let’s say he designs with his words, and that’s why we like to have him around in the studio. He loves to watch sports whenever he isn’t working on the projects or dealing with accountants, HR & sales guys.
ABOUT US
ABOUT US
ABOUT US
JOIN US
JOIN US
JOIN US
reach out to us, you must
Maybe it was Einstein or someone, who said ‘Good things come to those who fill out forms.’ Not kidding.
Maybe it was Einstein or someone, who said ‘Good things come to those who fill out forms.’ Not kidding.
Maybe it was Einstein or someone else who said, ‘Good things come to those who fill out forms.’ Not kidding.
Maybe it was Einstein or someone, who said ‘Good things come to those who fill out forms.’ Not kidding.
Got more to say? Email us at
Got a lot more to say? Email us at
Got more to say? Email us at
Tell us your wildest ideas - we love a good challenge.
Tell us your wildest ideas - we love a good challenge.
What say? Want to work with the team that is truly out of this world!
Oh Yes
OH YES
What say? Want to work with the team that is truly out of this world!
Oh Yes
